The SaaS space is hyper-competitive, so only products with effective customer acquisition strategies perform well. Convincing people to pay for your product isn't easy. To be successful, you'll need a valuable product that solves your target audience's pain points.

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience. Seems simple. Yet, only 9% of B2B marketers rate their organization as “very effective” at content marketing.